What You Don’t Know About Digital Kids Could Cost You
(And Them)

No longer is the afterthought, technology part as much a part of a well-balanced kids diet as milk or fiber.  No longer an option, it’s interwoven and always present — at school, at home, online and all points between.

This year’s Kids@Playnding the kids, we’ll look at the market opportunities in their rich digital lives.   Conference looks at how the worlds of physical and virtual, big screen and little screen, and all things in between are creating a unique moment in kid’s lives. By understanding kids play you understand the marketplace you play in if you want to reach them.

Network with each, learn from each other and walk a mile in kid’s “custom-designed” online shoes.

2015 International CES

Techzone Exhibit
January 6-9, 2015

Conference:
January 7, 2015

KAPi Awards:
January 7, 2015

Location:
Venetian, Level 2, Bellini 2006


BECOMING GENERATION “M”

Today’s kids, growing up with tablets and mobile devices, can’t remember being chained to a desktop, or even a laptop. The freedom to roam with their tech-in-pocket has changed the landscape. Hear from Leapfrog, DreamWorks TV, Disney, and others on how to adjust.

THE YOUTUBE GENERATION

Rapid fire images, interactive exploration and freedom are the hallmarks of good kids’ digital play. 40% of kids have used a mobile device before their second birthday. Companies like Toca Boca, who you’ll hear from, never existed before mobile devices and now report downloads that rival established networks.

BEYOND TABLETS

Digital is built in to everyday toys and an emerging category of kid’s wearables. When processors are built into a rubbie duckie, kid made robots roam the bedroom, and kids personalize everything from their sneakers to their snacks it produces limitless opportunities to tap into a new market.

MAKERS AND CODERS

Inexpensive sensors, 3D printers, easy to use programming tools are the building blocks of tomorrow’s kids playthings. Find out how to put the pieces together.

JUST LIKE MOM AND DAD

It was just a matter of time before the new smart watches, fitness bands, and even wearable headgear trickled down to the kid’s set.

BREAKING DIGITAL

Do you speak retail? Online? Bricks and mortar? Find out how retailers are “breaking digital” to meet the tomorrow’s consumer.

Grab a catnap and join us on Jan 7th at 6:30 PM for our kids media awards, The KAPis, where we honor the best of the best.

S H O W F L O O R