What You Don’t Know About Digital Kids Could Cost You
(And Them)

No longer is the afterthought, technology part as much a part of a well-balanced kids diet as milk or fiber.  No longer an option, it’s interwoven and always present — at school, at home, online and all points between.

This year’s Kids@Playnding the kids, we’ll look at the market opportunities in their rich digital lives.   Conference looks at how the worlds of physical and virtual, big screen and little screen, and all things in between are creating a unique moment in kid’s lives. By understanding kids play you understand the marketplace you play in if you want to reach them.

Network with each, learn from each other and walk a mile in kid’s “custom-designed” online shoes.

2015 International CES

Techzone Exhibit
January 6-9, 2015

January 7, 2015

KAPi Awards:
January 7, 2015

Venetian, Level 2, Bellini 2006


Today’s kids, growing up with tablets and mobile devices, can’t remember being chained to a desktop, or even a laptop. The freedom to roam with their tech-in-pocket has changed the landscape. Hear from Leapfrog, DreamWorks TV, Disney, and others on how to adjust.


Rapid fire images, interactive exploration and freedom are the hallmarks of good kids’ digital play. 40% of kids have used a mobile device before their second birthday. Companies like Toca Boca, who you’ll hear from, never existed before mobile devices and now report downloads that rival established networks.


Digital is built in to everyday toys and an emerging category of kid’s wearables. When processors are built into a rubbie duckie, kid made robots roam the bedroom, and kids personalize everything from their sneakers to their snacks it produces limitless opportunities to tap into a new market.


Inexpensive sensors, 3D printers, easy to use programming tools are the building blocks of tomorrow’s kids playthings. Find out how to put the pieces together.


It was just a matter of time before the new smart watches, fitness bands, and even wearable headgear trickled down to the kid’s set.


Do you speak retail? Online? Bricks and mortar? Find out how retailers are “breaking digital” to meet the tomorrow’s consumer.

Innovation Osmo by Tangible Play. The symbolic world of apps jumps into the real work, with this $100 kit that contains a simple but ingenious tiny mirror and plastic stand. So you’re playing with your tangram blocks in real life while the iPad’s screen is giving you the “atta boys” and keeping score.

Best App For Younger Children Lumikids By Lumosity. Three timed, leveled logic puzzles stretch the limits of what you can do on an iPad’s screen. The more you play, the harder it gets. Just like its adult counterpart, Lumosity, the creators of this pint-sized version believe brains are meant to be trained.

Best App For Older Children Monument Valley by Ustwo Games. Addicting, beautiful and leveled perfectly to keep you challenged (and confused), this is a set of ten optical illusion maze puzzles that is ideal for a child in need of a challenge. Because your finger drives the transformations, the illusions unfold before your very eyes. Like magic.

Best Maker Maker Creatorbox by Creatorbox. Everybody knows you can subscribe to a database or a magazine. How about a series of invention kits? These subscription-based maker kits hold monthly surprises for eager young inventors including projects like building a catapult. While projects range from decidedly non-tech to high tech, the judges liked the way Creatorbox integrates with littleBits’ robotic parts.

Best Tech Toy Cubelets By Modular Robotics. Turn cubes into magic, with this set of snap-together robot parts. Test the limits of sensors that respond to proximity or light, or mix in a set of rolling cubes to make it all move.

Congratulations to the 2015 KAPi Award Winners

Best Robot Ozobot By Ozobot. These pocket-sized robots have optical readers and sensors, so they can see, hear and move. Use your smartphone or tablet to download challenges, or take out your own set of markers and create your very own Ozo paths.

Best Hardware LeapTV By Leapfrog. Wii, PlayStation, Xbox….. and now LeapTV? Leapfrog is hopping into a new culture, with a plug-in video game console designed to run cartridges with a motion sensing controller and a Kinect-like camera. We like to think of it as a young child’s first game machine experience, driven by Leapfrog’s educational content.

Best Family Entertainment Disney Fantasia Music Evolved By Harmonix. Harmonix, the creators of Rock Band, Dance Central and Guitar Hero, have done it again — this time with a collaboration with Walt Disney that leverages the power of the Xbox One camera. Imagine waving your arms and having a symphony orchestra respond. The mix of quality music and accurate body tracking raise the bar in rhythm games.

Emerging Pioneer Chip Donohue of the Chicago-based Erikson Institute has been a relentless warrior for Developmentally Appropriate Practice (DAP) with the battle cry “put some DAP in your app.” He helped author the NAEYC position statement on Technology and Young Children, and more recently pulled together a diverse collection of authors in an important new book called “Technology and Digital Media in the Early Years.” Few have done so much to merge academia with practice.

Legend Dean Kamen was into Science, Technology, Engineering, and Math (STEM) before it was sexy. His most famous invention is the Segway. But few people know that in 1989, Kamen founded FIRST (For Inspiration and Recognition of Science and Technology). Today FIRST has many robotic programs, including the First LEGO League.