David VanderWaal is currently the Head of Marketing for Home Entertainment and Home Appliances at LG Electronics USA. In this role he oversees all advertising, research, sponsorships, promotions, shopper and digital marketing initiatives for both divisions.
Previous to his current role, VanderWaal was the Director of Brand Marketing for Home Appliances, LG Electronics USA, since May 2012. He has more than 25 years of experience, creating marketing programs for major consumer brands such as Hallmark and now LG. With a unique blend of brand, retailer and agency backgrounds, he has developed winning shopper initiatives in all types of retailer formats, including mass, drug, grocery, electronics specialty, and home improvement. Before being named to his current LG position, VanderWaal also led award-winning in-store marketing efforts for LG Electronics USA’s home entertainment and home appliance business units for the past six years.